Simona and Family: The Heart of FREISI
FREISI: A Story of Art, Passion, and Unbridled Expression
It all began with a shared dream, a vision ignited by the heart of a young woman named Simona Frei.
FREISI - it's a whisper of creativity, a symphony of self-expression, and a gentle reminder that life's true beauty lies in the journey, not just the destination.
Vilnius Academy of Arts, drawing and graphic works.
The Story Begins:
Simona, a woman born into a world of artistry and design, found her passion for creation ignited from a young age. Inspired by her creative family — a mother who seamlessly combined fashion and her love for dancing, and a grandmother who worked in a bustling textile factory — Simona's early years were filled with the magic of making, from crafting doll clothes to creating dresses for her sports dance competitions. Driven by a strong desire to improve her drawing and painting skills, Simona attended art school, further fueling her passion for design. Talents blossomed further during her studies at the prestigious Vilnius Academy of Arts, where creativity was nurtured and vision sharpened.
Simona's Artistic range and skill set continued to expand. Horizons widened beyond drawing and painting, extending into design and even interior design. Pursuing these passions with dedication, Simona's talent was recognized. Her graduation project at the Academy was selected as one of the best and displayed at the Vilnius Energy and Technology Museum.
This recognition opened doors for Simona. With new opportunities on the horizon, she received commissions to create lighting and interior designs, showcasing her versatile talents. As her creative journey evolved, Simona collaborated with one of the country's most renowned wedding dress designers, refining her craft further. She devoted herself to creating and adorning wedding gowns with intricate handmade embellishments, bringing a unique artistic touch to each piece.
Simona's passion for design continued to evolve. She discovered a love for creating handmade jewelry, eventually working with one of the most prominent jewelry and accessories brands in Lithuania.
“Elvyra design” was one of the most prominent jewelry and accessories brands in Lithuania.
Vilnius Energy and Technology Museum (graduation project floor lamp)
It was during this period that Simona's world began to shift. Her creative journey, initially focused on interiors and fashion design, led her to discover the transformative power of her own art. One night, she impulsively sketched a face, a simple gesture that sparked a creative explosion. Within days, a shared dream emerged with a close friend, and the seed of FREISI was planted.
The debut of FREISI’s iconic hand-painted face on a t-shirt
From Humble Beginnings to Global Vision:
The FREISI brand was born, not from a polished business plan, but from a shared passion and a deep-seated belief in the power of individuality. Its initial offerings were simple yet powerful - hand-painted sweatshirts featuring intricate Swarovski embellishments, each a unique canvas for Simona's artistic vision. These pieces were an instant sensation, resonating with people who sought a way to express themselves through art and fashion.
The unique designs quickly captivated an audience hungry for something different. It wasn't long before these pieces found their way into the hands of influencers and everyday fashion lovers alike. With an organic growth fueled by word of mouth, the brand gained thousands of followers on social media - the FREISI community was born.
Freisi followers on social media
The Power of Authenticity:
What began as a small, heartfelt endeavor quickly took on a life of its own. FREISI's authenticity, born from a love for creation and a desire to share that passion with the world, drew people in. The brand's story, told through hand-painted designs that were as unique as the individuals wearing them, resonated with a community of people who craved self-expression and a sense of belonging.
Evolving with the Times:
As FREISI grew, so too did its vision. The brand, deeply rooted in artistic expression, evolved to embrace the power of storytelling. Each piece became a narrative, a visual ode to individuality, and a reflection of the brand's own journey. From hand-painted sweatshirts to a curated collection of apparel and accessories, FREISI has matured into a brand that celebrates both the individual and the power of a shared vision.
FREISI – a name that whispers of freedom and exploration. It’s a name born from the founder's given and family names, a nod to her personal heritage and a symbol of her dedication to crafting pieces that empower self-expression.
"Frei," a German word meaning "free," lies at the heart of FREISI, resonating with the Explorer archetype and embodying the brand’s core values: authenticity, individuality, and a constant pursuit of the new.
The FREISI Spirit Today:
Today, FREISI stands as a testament to the power of authenticity, where craftsmanship meets innovation. The brand's story is woven into every aspect, from the iconic signature designs to the sustainable, high-quality materials used in every piece. While FREISI thrives on creative freedom, it is grounded in a deep respect for craftsmanship. Each piece is meticulously crafted from premium materials—ranging from pima cotton to merino wool—combining timeless techniques with innovative design.
From stunning, iconic crystal-encrusted sweatshirts and versatile oversized T-shirts, to the modern lines of her statement dresses and the artistic spirit woven into each sweater, Freisi embodies the perfect balance of comfort, style, and artistry.
The brand's commitment to empowering individuals to express themselves through art and fashion is evident in every aspect of its journey, from the carefully curated online shop to the vibrant social media presence that brings the FREISI community together.
The Future is Bright:
As the brand continues to grow, its story will evolve, but its core values will always remain - the power of expression, the beauty of individuality, and the shared passion for a world where creativity is celebrated and embraced.
FREISI is a community, a collective force fueled by the passion for creativity and a reminder that the power of imagination can transform the world.
This is the FREISI story, a story that is still being written, a story that is as unique and inspiring as the people who wear it.
